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Business 2 Community – How Does Email Marketing Fit Your Social Media Strategy?


Business 2 Community – How Does Email Marketing Fit Your Social Media Strategy?


How Does Email Marketing Fit Your Social Media Strategy?

How Does Email Marketing Fit Your Social Media Strategy?

By: Business 2 Community

ocial media and email marketing are a marriage made in heaven — the two fit so nicely together that it’s silly to not integrate both into your marketing strategy. But, it may not be obvious how to effectively integrate your social media and email marketing campaigns. Here are some best practices:

DO’s of integrating social media and email marketing

DO use consistent branding

Your email marketing and social media marketing should carry your consistent branding through from your website and blog. Use a consistent color palette, font, logo, and wording. For instance, I use the phrase: “at the intersection of marketing and social media” everywhere I am — my Facebook fanpage, my Twitter, my blog, my email newsletter (BTW, if you’ve not subscribed, please do so here).

Notice, I use the same header as on my blog — Hausman Marketing Letter. And, if you check my Fanpage, you’ll see similar branding.

Humans are visual animals and consistent branding helps them build a complete picture of your brand — brand image. By associating the great content across social media platforms with the image, you help them transfer their positive image of your brand in 1 platform with your brand in other platforms.

DO include other social networks

Your email marketing should encourage readers to connect with your brand on other social platforms. Using social share buttons allows them to connect with you on Facebook or Twitter or Pinterest or Google+ — wherever you want them to see you. By the same token, you should include an email sign-up form on all your social platforms. I have 1 on my blog and another under the “SPECIAL OFFER” tab on my Facebook Fanpage.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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