Business 2 Community – How Does Email Marketing Fit Your Social Media Strategy?
By: Business 2 Community
ocial media and email marketing are a marriage made in heaven — the two fit so nicely together that it’s silly to not integrate both into your marketing strategy. But, it may not be obvious how to effectively integrate your social media and email marketing campaigns. Here are some best practices:
DO’s of integrating social media and email marketing
DO use consistent branding
Your email marketing and social media marketing should carry your consistent branding through from your website and blog. Use a consistent color palette, font, logo, and wording. For instance, I use the phrase: “at the intersection of marketing and social media” everywhere I am — my Facebook fanpage, my Twitter, my blog, my email newsletter (BTW, if you’ve not subscribed, please do so here).
Humans are visual animals and consistent branding helps them build a complete picture of your brand — brand image. By associating the great content across social media platforms with the image, you help them transfer their positive image of your brand in 1 platform with your brand in other platforms.
DO include other social networks
Your email marketing should encourage readers to connect with your brand on other social platforms. Using social share buttons allows them to connect with you on Facebook or Twitter or Pinterest or Google+ — wherever you want them to see you. By the same token, you should include an email sign-up form on all your social platforms. I have 1 on my blog and another under the “SPECIAL OFFER” tab on my Facebook Fanpage.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
Other post by this Author