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Business 2 Community – Integrating Email Marketing Into Your Marketing Mix


Business 2 Community – Integrating Email Marketing Into Your Marketing Mix


Integrating Email Marketing Into Your Marketing Mix

By: Business 2 Community

Campaigns to drive social media shares have become all the rage in SEO. It’s completely understandable. Social media is sexy. But email marketing should still be an integral part of your marketing mix. It may not be as inherently sexy, but email marketing is the hardworking mule that consistently provides concrete value when you’re still trying to figure out whether the social media racehorse can win a race.

But if you do it right, you can leverage your email marketing strategy into an effective social media campaign based around free organic buzz. Using effective email marketing can drive serious traffic to your landing page. If your landing page is well constructed and consistent with your targeted emails, email marketing can play a huge role in your internet marketing strategies.

Why Email Marketing is Effective

Despite all the buzz about social media, the majority of social media consumers still use it for socializing, not shopping. People are already becoming quickly immune to Facebook advertisements and sponsored tweets. And it takes more to get people to “like” something on Facebook than it did even three months ago. The problem is that social media users are beginning to feel advertising and constant barrages of “like” buttons as an intrusion into their social space. They don’t like advertising pushing into their virtual socializing. But social media users are predisposed to email marketing when it provides value for them.



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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