Business 2 Community – Integrating Email Marketing Into Your Marketing Mix
By: Business 2 Community
Campaigns to drive social media shares have become all the rage in SEO. It’s completely understandable. Social media is sexy. But email marketing should still be an integral part of your marketing mix. It may not be as inherently sexy, but email marketing is the hardworking mule that consistently provides concrete value when you’re still trying to figure out whether the social media racehorse can win a race.
But if you do it right, you can leverage your email marketing strategy into an effective social media campaign based around free organic buzz. Using effective email marketing can drive serious traffic to your landing page. If your landing page is well constructed and consistent with your targeted emails, email marketing can play a huge role in your internet marketing strategies.
Why Email Marketing is Effective
Despite all the buzz about social media, the majority of social media consumers still use it for socializing, not shopping. People are already becoming quickly immune to Facebook advertisements and sponsored tweets. And it takes more to get people to “like” something on Facebook than it did even three months ago. The problem is that social media users are beginning to feel advertising and constant barrages of “like” buttons as an intrusion into their social space. They don’t like advertising pushing into their virtual socializing. But social media users are predisposed to email marketing when it provides value for them.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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