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Business 2 Community -Is Your Email Marketing Holiday Ready?

Business 2 Community -Is Your Email Marketing Holiday Ready?

Is Your Email Marketing Holiday Ready?

Is Your Email Marketing Holiday Ready?

By: Business 2 Community

Black Friday, Cyber Monday and Small Business Saturday are just days away, and the intense weeks of holiday shopping and spending still to come, makes email marketing a must. Our customer email data shows that email send volume increased by 10% from October to November, 2011 – not surprising, considering the major opportunity!

So how can you make your holiday offers and emails stand out in the crowded inbox this holiday season? Follow these quick and easy tips to send emails that get clicked, not deleted, this holiday season.

1. Add Value

Sometimes it’s a challenge to know what to offer. You can start by reviewing previously sent campaigns and see which offers led to the highest sales. For emails, you can see which sent emails had the highest open rates, clickthrough rates and conversions. This holiday season, the majority of retailers will offer free shipping and a percentage or dollar amount off a purchase.

Here are a few more easy ways to add value for holiday shoppers:

  • Consider offering free or expedited shipping to help out your last-minute shoppers (there are plenty!).
  • Share a coupon redeemable online or in-store. (If you use VerticalResponse to create your emails, you can create a coupon using VR Social.)
  • Offer a first-time customer or refer-a-friend discount for existing customers.
  • Add an expiration date to your offer to create a sense of urgency.

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Want to check out the who’s who and what’s what of email marketing?
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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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