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Business 2 Community – The Secret of How to Make Your Email Marketing Campaign More Effective


Business 2 Community – The Secret of How to Make Your Email Marketing Campaign More Effective


The Secret of How to Make Your Email Marketing Campaign More Effective

By: Business 2 Community

With so many emails coming in their inbox every day, it is not surprising that people don’t read most of the monotonous mass marketing emails anymore. To make your email stand out in your customers’ inbox, the secret is to understand what they find relevant and beneficial. Your customers today need more customized information that is tailored to fit their specific needs and match their experience.

This article explains what information you need to have in your customer database and how you can use this information to create customized emails for your customers. Making your customers feel as if they are the most valued and special ones is the key to successful email marketing.

Get Started with the Right Information

When you are creating customized email campaigns for your customers, just having their name and email address is not enough. You need to know as much about your customers as you can to understand what they would like to see in their mailbox.

The seven most essential things to keep in your customer database are their name, email address, date of subscription, purchase history, downloads history, interests and their city and state. The more information you can get, the better it will be. Once you have all the information, you can create a much more customized and satisfactory email marketing campaign.

When you incorporate this information in the emails you send out, it makes your customers feel that you care for their needs, making your image as a trustworthy business. Once you collect the information, it is also important to understand how you can design customized campaigns with this information.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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