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ClickMail – Don’t Send Email Just to Send Email

ClickMail – Don’t Send Email Just to Send Email

ClickMail - Don’t Send Email Just to Send Email

By: ClickMail

Usually people subscribe to your emails because they want information. This is particularly true for B2B marketers, with the longer sales cycle that requires an education period. But it’s also true for B2C marketers whose prospects seek information along the lines of special offers and pricing. It’s still information, whether it’s tips, recipes or coupons.

Understand that that’s the mindset of the subscriber: They are handing over an email address to you, and that email address has a perceived value. They offer it in exchange for information from you. They expect you to deliver on your end of the exchange by providing the information they seek, whether it’s the latest on the CRM platform your company supports or this week’s cosmetics special.

If you don’t deliver, you risk unsubscribes, spam complaints and a lack of engagement the ISPs will perceive as a strike against you.

Here’s our advice as an email consultancy: Be sure to deliver what they expect so they feel satisfied and don’t suffer an email marketing version of Buyer’s Remorse…regretting that they ever “paid” you with their email address, because they’re not getting what they expected in return.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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