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ClickMail – Ideas for Automated Email Content

ClickMail – Ideas for Automated Email Content

Ideas for Automated Email Content

By: ClickMail

If you’re not automating triggered emails to specific people in your database, you’re not only missing out on a great chance to be lazy, you’re missing out some of the best response rates in online marketing.  Automated emails generate higher than average click throughs, according toeMarketer’s 2012 Email Marketing Benchmarks report, which showed an average click-through rate of 10.4%. That’s more than twice the average of other email marketing.

This success is not surprising when you consider that timing and relevance are essential to opens and clicks. There’s no better example of good timing and good relevance than automatically sending a message to people whenever they complete an action that’s tracked on your system.

If you’re tripped up by triggered email and looking for opportunities to send automated emails to your audience, here are some suggestions:

  • The Welcome Email: The welcome email continues to garner the highest open rates of all. Your welcome email need not be limited to any one kind of welcome, for example, a newsletter subscription. You can send the equivalent of a welcome email triggered by any one of these actions on the part of the recipient: downloading, buying, filling out a form, registering, or subscribing.
  • Cross Sell/Up Sell Emails: These emails are triggered by the same actions that can trigger a welcome email, such as a purchase, registration, or subscription. These automated emails offer a related item or service to the buyer. They can be a one-time email that follows up a purchase, or emails sent later that are related to that purchase. For example, if someone purchased a saddle, a follow-up email might offer special pricing on a bridle in matching leather. Or if someone registered for a content marketing webinar, a follow up email might offer a book on the topic.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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