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ClickMail – The Email Catch 22: Engagement = Deliverability = Engagement

ClickMail – The Email Catch 22: Engagement = Deliverability = Engagement

ClickMail - The Email Catch 22: Engagement = Deliverability = Engagement

By: ClickMail

Is email marketing now a Catch 22? To keep getting your email delivered to inboxes, you must engage the recipients. But to engage the recipients, you must get email delivered to inboxes.


It looks odd to see it spelled out that way, doesn’t it? But it is true. In 2012, your recipients’ interactions with your emails are now an indicator of your worth in the eyes of some ISPs. If the folks you email don’t interact with your emails, the ISP sees your email as not wanted, determines it to be spam, and no longer delivers any email from you…at all.

This kind of Catch 22 isn’t really a conundrum at all if you’ve been following the email expert advice all along. If you’ve been building a permission-based list, segmenting your list, sending targeted messages, keeping your list clean, serving up awesome content and essentially being subscriber-centric, then you have no Catch 22.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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