ClickZ – Becoming Responsive in 2013: Adapting to Change
Hello. I am back after a bit of a break brought on by Hurricane Sandy. I have to thank my friends at ClickZ and also you, my readers, for sticking with me over the last couple of months. I live just a bit more than a mile from the glorious Atlantic Ocean here on the NJ Shore. We’re all fine in this home, but for the last couple of months I worked quietly with groups in the hardest hit areas to do things that seemed simple once before. This will continue to be a tremendous journey for so many; so much change, such a need to adapt and respond.
I will be writing a series of articles on the anticipated trends for 2013, and this first in the series touches on the notion of change that has become so familiar to those of us online.
Devices are the new portals and interfaces will keep changing, and they will follow us.
Remember portal wars? Browser wars? 2013 is the bridge of device periods. It is a time where online PC-based screens become more unfamiliar, and those mobile devices and tablets will become more familiar. These changes will have the following consequences for consumers and marketers alike.
- User: Danger. Your favorite and familiar interfaces such as iTunes, YouTube, Yahoo, or Facebook on your PC will change again and you will change. Maybe you will even adapt and change your behavior.
- User: Benefit. Your favorite iTunes, YouTube, Yahoo, or Facebook interface on your mobile phone or tablet/pad will look more consistent and familiar. You will get more relevant offerings when the data is done right.
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