Want to add your Free Listing?
Click here to register

ClickZ: Facebook Answers 5 Key Social Inbox Questions

ClickZ: Facebook Answers 5 Key Social Inbox Questions

Social Marketing : Facebook Answers 5 Key Social Inbox Questions

Social Marketing : Facebook Answers 5 Key Social Inbox Questions

Source: ClickZ
By Christopher Heine

While the launch of Facebook’s Social Inbox on Monday appeared to be a potentially important expansion for the social media giant, it left unanswered questions for marketers.

ClickZ reached out to the Palo Alto, CA-based company with queries about ID data, Facebook Connect/Instant Personalization data portability, and e-mail deliverability. Facebook seems to be adamant that the Social Inbox will not be a boon to marketers on its platform. And in three of the questions, it reiterated what has become a bit of a mantra when reacting to privacy-sensitive situations: Facebook does not share personally identifiable information.

Below is the e-mail exchange between Facebook’s team and ClickZ:

ClickZ: Will the Social Inbox add a new layer of data – from e-mail, direct messages, SMS, chat – to a person’s user ID?

Facebook: No. Facebook Messages was built to help people connect more easily, quickly and effectively with the people they care about. Facebook Messages are private, and Facebook is not using the content in Messages, including to target ads. You own and control your information on Facebook. Facebook does not sell or pass along your information to advertisers or [third] parties.

Email Marketing : Facebook Answers 5 Key Social Inbox Questions

The Email Marketing Buzz is Sponsored by Port25

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
Other post by this Author
Leave a Reply