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Constant Contact – 15 Ingredients to Cook Up a Delicious Email List From Scratch

Constant Contact – 15 Ingredients to Cook Up a Delicious Email List From Scratch

Constant Contact - 15 Ingredients to Cook Up a Delicious Email List From Scratch

Constant Contact - 15 Ingredients to Cook Up a Delicious Email List From Scratch

By: Constant Contact

Nothing can beat my dad’s homemade chili during football season.

He uses fresh, quality ingredients to create a big pot of deliciousness!

There’s something about being “made from scratch” that just makes a meal taste better.

And when you build your email list from scratch, it tastes better too.

And by that I mean you can cook up a delicious email list that is highly responsive, builds connections with your current and potential customers, and allows you to market your brand over time just by using the ingredients you probably already have.

What ingredients? Here are 15 you can put together to build a quality email marketing list:

1. Website

Add a sign-up link to your website to give current customers and those who discover you online a chance to stay connected.

2. Social Media

Add a Join My Mailing List tab to your Facebook Page and share your newsletter on all of your social networks for greater visibility. Let your social community have a chance to subscribe.

3. Blog

Consider linking blog posts to archived emails and encourage readers to learn more by subscribing to your newsletter.

4. Email

Add a sign-up link to your everyday email signature. Include a brief reason why someone should subscribe.

5. Online sales

If your business has an online retail component, you’re probably already collecting a lot of valuable information from your customers. This is an ideal time to ask customers to join your listand stay connected.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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