Constant Contact – 15 Ingredients to Cook Up a Delicious Email List From Scratch
By: Constant Contact
Nothing can beat my dad’s homemade chili during football season.
He uses fresh, quality ingredients to create a big pot of deliciousness!
There’s something about being “made from scratch” that just makes a meal taste better.
And when you build your email list from scratch, it tastes better too.
And by that I mean you can cook up a delicious email list that is highly responsive, builds connections with your current and potential customers, and allows you to market your brand over time just by using the ingredients you probably already have.
What ingredients? Here are 15 you can put together to build a quality email marketing list:
Add a sign-up link to your website to give current customers and those who discover you online a chance to stay connected.
2. Social Media
Add a Join My Mailing List tab to your Facebook Page and share your newsletter on all of your social networks for greater visibility. Let your social community have a chance to subscribe.
Consider linking blog posts to archived emails and encourage readers to learn more by subscribing to your newsletter.
Add a sign-up link to your everyday email signature. Include a brief reason why someone should subscribe.
5. Online sales
If your business has an online retail component, you’re probably already collecting a lot of valuable information from your customers. This is an ideal time to ask customers to join your listand stay connected.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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