ConversionXL – 8 Ways To Keep Your Email Engagement Alive & Lucrative
According to digital marketing firm Lyris, you should expect to lose 30% of your email subscribers every year.
The two main reasons behind losing subscribers are:
They change their email address.
Your content is no longer relevant to them, so they stop opening your email or they unsubscribe.
The first case is just your bad luck. Perhaps the subscriber was using their work address and got a new job, or they got bored with their username and got a new one. Not much you can do about that.
But, you do have control over email engagement & how relevant your content is.
Cassie Lancellotti-Young – VP of Client Optimization for Email service provider Sailthru.com – says their data shows email engagement is mission critical in the first 30 days. That’s when subscribers learn if your email strategy aligns with their expectations & decide if you’re really worth their time.
If they’re not opening your emails or clicking your links or are unsubscribing at rates that are alarmingly higher than industry standards – your strategy needs work.
Want to check out thhttp://www.theemailguide.com/wp-admin/admin.php?page=all-in-one-seo-pack/modules/aioseop_sitemap.phpe who’s who and what’s what of email marketing?
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