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Email Design Workshop – Inspiring ways to use countdown timers in email


Email Design Workshop – Inspiring ways to use countdown timers in email


By: Email Design Workshop

Countdown email timers are one of the most effective ways to add urgency to your message. And it’s no wonder: when readers open an email with a timer, they instantly see a ticking clock with seconds slipping away in real time. It’s a powerful tool. Countdown timers can be implemented in multiple ways in your email campaigns. Read on to get inspired by this roundup of great timers, and start planning your own.
Why use countdown timers in email?

High quality photography, illustration, GIFs, and other elements of good email design show readers the sophistication and cohesion of your visual brand identity. Countdown timers are another tool in your visual storytelling toolbox that can delight readers and reinforce your brand.

Countdown email timers:

    Create urgency
    Call readers to act (now!)
    Catch attention through movement

Like animated GIFs, we see countdown email timers pop up in email campaigns occasionally. Marketers understand their power. Overuse can lead to diminished engagement. But they’re an incredible way to call attention to special emails when it’s time to really compel readers to act. Here’s how top brands are using countdown timers in email.

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