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Email Experience Council – The Future Is Now: Machine Learning in Email Marketing


Email Experience Council – The Future Is Now: Machine Learning in Email Marketing


By: Email Experience Council

Slowly but surely, machine learning – the science of enabling computers to absorb knowledge without explicit programming – is invading our inboxes.

More and more marketers are embracing machine learning to personalize emails for potential and existing customers. This includes customized subject lines, time-sensitive content and highly pertinent messaging.

Machine learning empowers a brand “to send relevant, timely and engaging content to every customer, every time, at any scale,” according to a report from Boomtrain, which offers a marketing platform backed by machine learning. “It gives you the equivalent of a million email marketers all crafting individual emails for every one of your customers or subscribers.”

At DMA’s Email Evolution Conference 2017, Derek Kazee, senior director of retention marketing at Ebates, and Kara Trivunovic, vice president of digital solutions at Epsilon, will explore the role of machine learning in email marketing at a session titled “The Art & Science of Mastering Machine Learning.”

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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