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Email Expert – Stepping up your email strategy


Email Expert – Stepping up your email strategy


email expert - Stepping up your email strategy

email expert - Stepping up your email strategy

By: Email Expert

Email is a great channel, it continues to thrive, delivering significant revenue and measurable ROI. Indeed for many companies it’s business critical. If the emails stopped, revenue would stop and within days.

Peter Drucker said that adequacy is the enemy of excellence, this can be so true of email. Many email programmes are performing adequately and keeping the CEO and CFO happy so they are not pushed to do better. This post is the starting point to get strategic with email marketing and help get more revenue.

The starting point is two sides of the same coin, the marketing objectives and the email value proposition.

Marketing Objectives

The marketing objectives are all about you and what you need to achieve. All good strategies start with clarity of objectives. Nobody has ever reached a destination if they didn’t first know what destination they wanted to reach.

The ultimate goal of any marketing programme is to gain more business. This can be split into the three main areas:

  • Increase number of customers
  • Reduce cost of acquiring customers
  • Increase spend of each customer
  • Increase customer lifetime

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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