eMail marketing insights from Matt Vernhout, Director of Deliverability and ISP Relations, Thindata 1 to 1
Jeff Ginsberg talks with Matt Vernhout, Director of Deliverability and ISP Relations, Thindata 1 to 1 at Pod Camp in Toronto.
Matt is an active blogger on everything from eMail marketing to video gaming. You can find him blogging at EmailKarma.net and of course, right here with us at The eMail Guide. He’s also very active in social and moderates The Email Marketers Club, an online community which boasts 3,700 eMail marketing professionals.
In the interview, Matt discusses some issues facing people using eMail marketing such as pushing the envelope of permission – you can’t transfer permission from one organization to another. Permission, as Matt points out, is granted directly to you and it’s not something you can purchase with a list. In fact, list rental done right means simply sending/placing an ad in someone else’s eMail list/campaign message in order to drive subscribers to your list.
Takeaway: Permission is granted directly to you. You cannot buy permission.
- Profile: Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement.
Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration.
Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets.
He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection.
While Jeff’s team may be small, they know how to solve BIG email marketing problems.
Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today.
Give me a call:
Toll Free: 877-We-eMail (877-933-6245)
- Website: http://www.theemailguide.com
- Twitter: http://www.twitter.com/theemailguide
- LinkedIn: http://ca.linkedin.com/in/chiefemailofficer
Other post by this Author