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Email Marketing Reports – 11 tips for writing better marketing emails

Email Marketing Reports – 11 tips for writing better marketing emails

11 tips for writing better marketing emails

11 tips for writing better marketing emails

By: Email Marketing Reports

I once had a tarantula walk over my hand.

The experience comes to mind every time I face a blank piece of paper.

A rising sense of panic…paralysis…a prickle of sweat.

Sound familiar?

So I thought I’d share the practical tricks I use to write email marketing copy.

Not so much the intricacies of word choice or paragraph structure, but the process of actually getting the job done and done well. Your tips are also welcome!

1. Define the recipient

The writing process needs a framework to proceed in: a real or implicit briefing…the whos, whats and whys of the task.

Who will get this email and in what context?

Have they undertaken some specific action (like registered for an event)?

When will they get the email?

How does this email fit, conceptually and in terms of timing, with other emails or related marketing campaigns the recipient might see?

2. Define your objectives

Well, yeah! But this is where I’ve seen (and made) a lot of mistakes.

“Get another email into their inbox” is an objective. So is “raise awareness” or “build loyalty” or “generate sales”.

But are they defined well-enough?

What is it you actually want to happen as a result of this email?

There is a big difference between “tell people about our new service” and “get people to go to Page X and start a free trial of our new service.”

What emotional response or physical action do you want?

The clearer and more specific the objectives, the tighter and more focused the writing process and the resultant text.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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