Email On Acid – Tutorial: Build an Interactive Carousel for Email
By: Email On Acid
Interactive email is becoming more popular than ever. Carousels can be a powerful tool for email, especially for mobile where vertical space is at a premium. The carousel we’ll be creating below isn’t just for images though, you can add any content you want to each section (including buttons and text). This tutorial is based on the work of Sam Johnston, you should check out his original article. Justin Khoo also has a carousel builder that uses a different technique.
If you’re just dying to see the code we’ll be using for this tutorial, check it out on Codepen. This carousel has a few components, and we’ll handle each of them separately.
One big advantage of Sam’s technique is that in email clients that don’t support this kind of interactivity, the email client will instead render the content blocks as a stack. I’ll also note that for this carousel, the content blocks have a fixed height, and each block must have content of the same height to make it fit in the space provided.
First we’ll need to build the basic frame of an email, so that we can start dropping our carousel code in.
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