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eMail Radio: Simms Jenkins & the truth about email marketing

eMail Radio: Simms Jenkins & the truth about email marketing

eMail Radio: Simms Jenkins

eMail Radio: Simms Jenkins

Tuesday September 21st @ 1 PM ET

We’ll take your calls live @ 347.637.3461!

The truth about email marketing with Simms Jenkins

Author, blogger and CEO of BrightWave Marketing, Simms Jenkins, joins Jeff and Jim to talk about the biggest challenges facing email marketers today. Plus, we take your calls live!

Simms will be giving away two signed copies of his new book! You’ve got to call in to win!

Check out Simm’s new book: The Truth About Email Marketing

Talking points:

  • Biggest and smallest everyday threat/challenge to email marketers
  • Social/email – new dynamics
  • Email’s forgotten use – reducing costs and expenses
  • Email marketers’ biggest challenges going into 2011
  • Simm’s new book: The Truth About Email Marketing
  • Industry future

Call in Live

Simms Jenkins is CEO of BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave Marketing in establishing a top tier client list including Affiliated Computer Services (A Xerox Company), Chick-fil-A, Cox Business, O’Charley’s, RaceTrac Petroleum and Ted’s Montana Grill as well as leading advertising and marketing firms.

In 2010, Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association’s Atlanta Chapter for being the top agency marketer. Jenkins is regarded as one of the leading experts in the email marketing industry and is the author of The Truth About Email Marketing, which was published by Pearson’s Financial Times Press.

Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. His industry articles have been called one of the top 21 information sources for email marketers.

Additionally, Jenkins is the creator of EmailStatCenter.com, the leading authority on email marketing metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.

Call in or Skype 1-347-637-3461

Every Tuesday @ 1 PM EST!

eMail Radio is not your average email marketing podcast!

eMail Radio Simms Jenkins

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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