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Email Vendor Selection – Machine Learning & the 4 Levers to Next Generation Email Marketing From the Start


Email Vendor Selection – Machine Learning & the 4 Levers to Next Generation Email Marketing From the Start


By: Email Vendor Selection
The big challenge for email marketers is to systematically improve financial performance and customer engagement.
Smart marketers are now focussing on several next-generation levers for performance improvement: the more you pull these levers, the greater the rewards. But how do these look, and how does that translate to my RFP?

Real-time access to ALL suitable data
Whether the connected consumer shops in-store, in-app, or online, or some combination, she rightly expects brands to recognise her and treat her individually and in real-time.

Google and others have written about ‘moments of engagement’ and there are lots of current opportunities for brands to leverage CRM data, merchandising data, EPOS data, Internet Of Things (IOT) data, apps/mobile data, third-party data, and other datasets. However, the volume, velocity, and variety of all this data can be a challenge for the modern marketer, which brings us to the next big lever: algorithm-based dynamic content.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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