emailmonday – Insights from the Email Insider summit 2011
Every year the MediaPost Email Insider Summit is held, one of the most famous email marketing events of the world.
Even if you weren’t there be sure to pick up these great Email marketing oneliners and golden nuggets of experience by some of the attendees.
On the topic of… Not sucking
@martinlieberman Challenge for attendees from @mostew: How do we do better than “relevant?” We need to do better than “not sucking.”
@MikeBloxham Relevance = lowest common denominator (via @mostew). Instead connect on customers emotions interest & expectations. Then exceed them
@fsubonnie original email content drives pull marketing thru social rather than push – much more effective
@dbron0000 Great guidance from @urbandaddy – We need to refine our message via email. Don’t just repeat what the website says.
@MikeBloxham Relevance is tough because its in the eye of the consumer. It’s based on time & context not just data you have through pref centers
On the topic of… Priority inbox
@broumand “If you are worried about Priority Inbox, then you have bigger problems than Priority Inbox”
@#joelbook The “entire inbox” must be relevant, says @broumand of Urban Daddy. “When
marketers make relevance a priority, we all win.”
@shawnthinks From Jack Hogan – as long as you are listening to your customers, you will be in their “priority inbox” #emailmarketing
@accelerationbiz People say they have too much data or not enough. Problem is they don’t have the RIGHT data. (via)
@martinlieberman It’s not process, technology, then people. People always come first. They’re the ones who have the relationships with consumers.
About Preference centers
@omenkid Jack Hogan: Preference Centers are “necessary but not sufficient” for allowing users to manage behavior.
@LorenMcDonald Michelle Accardi describing progressive forms/preference center as “progressive seduction”
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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