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ExactTarget – 5 Ways to Improve your Email Marketing Program Now


ExactTarget – 5 Ways to Improve your Email Marketing Program Now




By: ExactTarget

Do you need a few ideas on what you can do now to improve your email marketing program? Look no further; here are a few suggestions to get your current email marketing campaign out of it’s comfort zone.

  • Brush up on Subject Line Best Practices – The subject line is arguably the most important part of your email because it’s what causes the reader to open the email or not. It’s never to late to go back to the basics, and review subject line best practices.
  • Make Template Changes – Take a look at your current email template and find the weak points (low CTR, rendering problems, etc.). Design a new template to address those problems. When ExactTarget redesigned their newsletter they saw an increase CTR of 34%. For more tips on redesigning your email newsletter, see Lindsay’s post – Redesigning InSight: A Case-Study.
  • Test Send Time – Have you considered when is the best time of day for your subscribers to receive your emails? There is no single perfect time to send emails, but you can try and optimize your program for your subscribers. For more on this, read Todd’s post on “When Should I Send?





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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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