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Get In The Inbox: What the Facebook Messaging Social Inbox means for Email Marketing


Get In The Inbox: What the Facebook Messaging Social Inbox means for Email Marketing


Email Marketing : What the Facebook Messaging Social Inbox means for Email Marketing

Email Marketing : What the Facebook Messaging Social Inbox means for Email Marketing

Source: Get In The Inbox
by Captain Inbox

Before the announcement, Email Marketing as we knew it was going to end and we were going to be pawns in the battle for the internet between Facebook and Google.

Last night Facebook announced all and we found out that Facebook Messaging is not all about email, it is about messaging and communication between friends on the internet in more than one medium but from one spot, ie: Facebook…read more.

Now we know it’s not a directly competitive inbox, but it is still an inbox and people will be able to read emails in it.

So we know it will have some affect but what kind of affect could it have on Email Marketing?

I can see three core variables:

  • The Social Inbox will apparently be able to plug into and import email from your existing POP email accounts.
  • The Social Inbox does not have any complex organisation tools like Gmail, Yahoo and Hotmail has.
  • The Social Inbox makes it easy to separate personal from commercial email and prioritises personal by automatically prioritising messages from your friends who you are also friends with on Facebook and will allow you add your own friends very easily.

So, a user in the Social Inbox will be able to see all of their normal emails, but it will not be organised or organisable apart from their friends.

Email Marketing : What the Facebook Messaging Social Inbox means for Email Marketing

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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