Get In The Inbox: What the Facebook Messaging Social Inbox means for Email Marketing
Source: Get In The Inbox
by Captain Inbox
Before the announcement, Email Marketing as we knew it was going to end and we were going to be pawns in the battle for the internet between Facebook and Google.
Last night Facebook announced all and we found out that Facebook Messaging is not all about email, it is about messaging and communication between friends on the internet in more than one medium but from one spot, ie: Facebook…read more.
Now we know it’s not a directly competitive inbox, but it is still an inbox and people will be able to read emails in it.
So we know it will have some affect but what kind of affect could it have on Email Marketing?
I can see three core variables:
- The Social Inbox will apparently be able to plug into and import email from your existing POP email accounts.
- The Social Inbox does not have any complex organisation tools like Gmail, Yahoo and Hotmail has.
- The Social Inbox makes it easy to separate personal from commercial email and prioritises personal by automatically prioritising messages from your friends who you are also friends with on Facebook and will allow you add your own friends very easily.
So, a user in the Social Inbox will be able to see all of their normal emails, but it will not be organised or organisable apart from their friends.
Other post by this Author