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HubSpot – 7 Expert Email Marketing Tips You’re Probably Missing Out On


HubSpot – 7 Expert Email Marketing Tips You’re Probably Missing Out On


HubSpot - 7 Expert Email Marketing Tips You're Probably Missing Out On

By: HubSpot

You’ve conquered the click-through. You’re sultan of the subject line. And you know how to deliver great content. But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch.

How to Warm Up an IP Address

When you move to a new IP address for sending your emails, it’s very important not to send emails to your whole list all at once. Instead, you should “warm up” your IP by slowly building up your send totals over time.

Here’s why: spammers are known for moving quickly through IP addresses because they think it will give them the best shot at avoiding filters and other blockers. They will typically use one IP address, send out thousands of unwanted emails, and then move on before their IP address can get blacklisted. It’s destructive (and we always imagine they do so with an evil laugh). Because of this practice, a number of companies have automatic blockers set up to limit or reject large-scale email sends coming from brand new IP addresses.

Steps for Warming Up a New IP:

  • First, determine whether warming up your IP is necessary. If you have been sending emails from your IP address for a while, it’s already stretched out and ready to go. Here’s a great article on the difference between dedicated and shared IP addresses that explains this further.
  • Next, make sure your email list is healthy. This means no purchased lists or emails from people who haven’t opted in allowed!
  • Divide your list into smaller groups. For example, if you have a list of 10,000 names, break it down into several segmented sends.
  • Email your most active subscribers first. This group is less likely to have bounces and more likely to open your emails, both of which are important for warming up your IP.
  • While some companies have done it in less time, we suggest warming up your IP slowly by sending smaller sends over the course of 2 to 3 months to be safe. If you’re sending quality content to a healthy list, it only helps your email deliverability — and your Sender Score!

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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