iMedia: What the Facebook Messages hype means for marketing
By Spencer Kolas
Over the past couple of weeks, I have read a lot of articles and email strings about whether Facebook was creating a “Gmail killer.” From the first time I heard this, I thought it was interesting that so many people were convinced that Facebook was creating a new email client that would change the face of email marketing forever. Of course, I am not going to deny that there was a lot of evidence that would make people think Facebook was headed this way.
First, Facebook has hired a number of email system experts from various ISPs to be part of its company — folks from AOL, Gmail, and others. With more than 500 members, Facebook also has the user base that could make it a viable business opportunity for the company. Plus, it wouldn’t have to worry about delivery issues of its notifications, because it would control the filtering systems. On the other hand, there was also evidence that it was not going to be the killer email app that everyone predicted — such as Facebook COO Sheryl Sandberg saying that the company is not going into the email business.
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