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Kickdynamic- Countdown Timer Best Practice


Kickdynamic- Countdown Timer Best Practice


By: Kickdynamic

A countdown timer is a great addition to an email campaign, particularly if the objective is to drive urgency, encourage engagement and drive conversions.

There’s many ways to use a countdown timer in email. Perhaps there’s a big sale you’d like to countdown to, or an in-store event. Maybe a particular product or offer has a limited availability and you’d like to use a countdown to show the time remaining until the offer ends. However you chose to use a timer, use our handy dos and don’ts to make sure your timer packs a punch and has maximum impact.

Countdown Timers

Simply set an end time/date and the countdown timer will accurately display the time remaining every time the email is opened. Simply create a timer Tag in the Kickdynamic platform and add it into the html where you wish the timer to display. When the email is opened, the timer (with the exact amount of timer remaining at that point) will be served in the email as an animated gif.

Timers can be fully customized with background images, colors, styles and fonts in the Kickdynamic platform.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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