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LinkedIn – The Win-Back: Rebuilding relationships with re-engagement emails


LinkedIn – The Win-Back: Rebuilding relationships with re-engagement emails


By: LinkedIn

I know it’s not what you want to hear, but email marketing lists decrease 22.5 percent every year.

That doesn’t mean that everyone will eventually go away. Though almost a quarter of your valuable email subscribers won’t engage with your list over time.

Luckily, no one is a lost cause. With a win-back (or re-engagement) campaign you can work towards rebuilding those relationships. It’s no secret there are benefits that come along with keeping a healthy email list. So, here are a few ideas for what to write in your re-engagement emails.

Here’s why re-engagement campaigns are effective

Just as you worked hard to build your subscriber list, you’ll also have to work hard to maintain that relationship. And for those who have drifted away, you’ll have to put in work towards winning them back.

In a recent study by ReturnPath, 14 percent of subscribers who received win-back emails read them. (That percentage even increased to 45 percent for subsequent messages too.) Although this may not appear significant, it’s a positive step when you consider these folks weren’t engaged with your emails in the first place.

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