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Litmus – iPhone 5 (now available for testing) & Its Impact on Email Design

Litmus – iPhone 5 (now available for testing) & Its Impact on Email Design

iPhone 5 (now available for testing) & Its Impact on Email Design

By: Litmus

There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices.

Even taking image blocking into account, it’s undeniable that opens on smartphones are rising rapidly. Our September 2012 email client market sharestats show that more emails are opened on an Apple iPhone (21%) than any other email client! In fact, email opens on the Apple iPhone have increased 76.62% since September 2011 — WOW! With these kind of statistics, it’s no surprise that email marketers have their eye on the newest member of the iPhone family — the iPhone 5.


We’re very excited to announce the introduction of the iPhone 5 to our email testing suite! We now offer testing on iOS 6 with the iPhone 5, iPhone 4S and iPad.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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