Live! eMail Radio Tuesday September 28: Are your blog and email marketing friends?
Karen Talavera of Synchronicity Marketing joins us Tuesday @ 1pm ET to talk about how important your blog is to your email marketing campaigns and your business. A well-written, frequently updated blog can drive significant amounts of traffic to your website.
- Sometimes we get so caught up just keeping our email programs running that we get tunnel vision. We forget that email is most powerful when it’s integrated with the other components of our marketing and content, and an ever-larger anchor for both marketing and content is the blog.
- Your blog and your email can work beautifully in tandem to both distribute content and invite readers to interact with you in other ways — ways that produce deeper engagement, greater loyalty, and more revenue.
- A well-written, frequently updated blog can drive significant amounts of traffic to your website (more and more these days, it may BE your website). With the impact of search indexing and social sharing, it’s likely that many potential readers are first landing on your blog pages – not your home page or product pages. So, you want to leverage email to build relationships from there, as well as continually push people to new content as you have it posted. How do you do this, and how much should you do to capture email addresses from blog visitors? We’ll discuss this plus how to orchestrate and ongoing email program to new and established subscribers.
Call in or Skype 1-347-637-3461
eMail Radio is not your average email marketing podcast!
Karen Talavera is the founder of Synchronicity Marketing which provides training, coaching and education in email and digital marketing.
Karen is both an online marketing practitioner and educator. Over a decade ago she launched and continues to teach the publicly-available Comprehensive Email Marketing Strategies two-day seminar for the Direct Marketing Association (DMA). Since then she’s also designed and taught digital and email marketing certification and training for MarketingProfs, the Association of National Advertisers (ANA), DePaul University in Chicago and privately for clients ranging from solo-preneurs and small businesses to Fortune 1000 companies like American Express, AAA, ServiceMaster, Texas Instruments and Kaiser Permanente.
In addition, she’s co-owner of a joint venture with social media marketing expert Mande White called High Altitude Marketing Academy, designed to help small businesses, solo-preneurs, practice professionals and sole proprietors who are often overwhelmed about digital marketing channels get them up and running – and most importantly – leveraged together to attract new customers and grow revenue. High Altitude Marketing Academy delivers a variety of information and distance learning products, the first of which is the Email & Social Media Flight Accelerator self-study course introduced in February 2010 and available here.
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