MailerMailer – How to Choose an Email Color Scheme
Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors to use for your email color scheme. Colors are needed for the background, headings, sidebar, header, footer, text, and links. However, some areas, such as header and footer, can use the same color.
Tip: If you’re bored with your brand colors, resist the urge to experiment (unless you’re doing a complete branding makeover). Recipients should instantly recognize who the email is from. If they can’t, your email might end up in the spam folder.
Some General Advice
Range of Colors
When choosing your color scheme, select a good range of contrasting colors. If all your colors are light or dark, or too close in hue, your message won’t look as appealing.
In general, dark text on a light background is easier to read than light text on a dark background. If you choose light text on a dark background, use a sans-serif font, such as Helvetica or Arial. A dark background will “swallow” the serifs on each letter, making the serif font, such as Georgia or Times New Roman, especially difficult to read.
As mentioned in a recent post, links should contrast with both background and text color, so they can be easily recognized. Use one color for links, or at most two. This way, they can be easily spotted throughout the message.
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