mailjet – How To Use Facebook Messenger Chatbots In Your Email Marketing Funnel
Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.”
Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots are a powerful additive channel that can boost your email marketing campaigns.
Customers are increasingly ready to embrace messaging apps as a customer service channel, and younger demographics even more so, according to HubSpot. This means it’s a trend that will only increase with time.
Chatbots are the next frontier of marketing automation. They create relationships with your customers through a live experience, instead of overcrowding their inboxes.
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- Profile: Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement.
Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration.
Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets.
He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection.
While Jeff’s team may be small, they know how to solve BIG email marketing problems.
Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today.
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Toll Free: 877-We-eMail (877-933-6245)
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