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Marketing Vox – Video in Email Boosts Click-Thru Rates 2-3x

Marketing Vox – Video in Email Boosts Click-Thru Rates 2-3x

Marketing Vox - Video in Email Boosts Click-Thru Rates 2-3x

By: Marketing Vox

Incorporating video into emails — a simple enough concept that wasn’t even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report.

Streaming online video is among the most promising pupils of the interactive industry: it provides audiosensory stimulation while demanding a minimum from users, and opportunities for advertising around it are still being explored.

A recent forecast shows that 71% of the online adult population will watch online video streams in 2009, while the number of video streams consumed will double over the next five years.

Many ISPs and email security vendors adopt a protective stance and have blocked executables, including flash video and embedded video scripts, to protect inboxes from viruses and Trojan spybots. But a new generation of vendors is working to equip email marketing messages with video functionality that eliminates this challenge. Some of the new solutions include:

  • Silent movies via animated gifs
  • Certified video email
  • Clickable screen captures, which also provide a bigger and brighter call to action
  • One-to-one personalized video communication, which provides more value for a narrow audience

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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