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MarketingProfs – Four Tips for a Stronger Call to Action

MarketingProfs – Four Tips for a Stronger Call to Action

MarketingProfs - Four Tips for a Stronger Call to Action

By: MarketingProfs

If your email marketing campaign doesn’t generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to take the next step? Does it create a sense of urgency?

“When your audience is left with no direction and no urgency, you’ll probably receive little or no return on your investment,” writes Tara Hornor in an article at MarketingProfs.

To remedy the situation, consider Horner’s tips like these:

Lead off with a strong verb. Get right to the point with a no-nonsense verb that tells a subscriber what to do—read, call, click. Being so blunt might feel impolite, but in the context of a CTA, it’s what she expects.

Make it snappy. You only get a few seconds to convince a subscriber he’ll regret not clicking on your link. A memorable catchphrase like “Geico could save you 15% or more on car insurance” can do the trick.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
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