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MarketingVOX : A Soup to Nuts List of Email Marketing Touch Points


MarketingVOX : A Soup to Nuts List of Email Marketing Touch Points


MarketingVox A Soup to Nuts List of Email Marketing Touch Points

Email Marketing : Vox A Soup to Nuts List of Email Marketing Touch Points

Source: MarketingVOX

Over the years stores have learned to better integrate their bricks-and-mortar operations with their online presence. Often, though, the point of sale is overlooked. At some Abercrombie & Fitch stores however, the sales clerks are asking customers if they have checked out the site on Facebook, reports Fresh Networks. It is a great example, it said, of how to implement the simplest of all strategies to build a social media base: “use every existing customer touch point.”

Despite such oft-repeated words of wisdom it often seems – at least to email marketing managers – that they are fighting an uphill battle. Many firms don’t even take advantage of the most obvious touchpoints – a welcome email for instance – much less more unorthodox ones such as integrated point of sales approach.

Email Marketing : A Soup to Nuts List of Email Marketing Touch Points

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  • Profile:  Michael is a Graphic Designer at The eMail Guide. He has over 5 years experience in the design industry. He's done design work for brands: Playtex, Wonderbra, Hanes and more. In his free time, he takes up Salsa dancing, loves the beach, spending time with family and friends and enjoying life.
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