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Media Post – Creating Urgency In Email With Countdown Timers

Media Post – Creating Urgency In Email With Countdown Timers

By: Media Post

Much of the recent talk about email marketing focuses on personalisation — and for good reason. However, that’s only one part of the story. Yes, emails are better if they have some degree of personalisation, but the other (and arguably more critical) element is relevance. The big problem with email is that its relevance is dictated by the point in time at which it is opened. The greater the gap between sending and opening, the less relevant the message is likely to be.
To try and ensure that a message is opened at the relevant time, marketers will try to create a sense of urgency to grab the attention of the recipient, perhaps marking the message as “URGENT,” “Last Chance,” “Sale Ending” or other calls to action in the subject line to encourage the message to be opened quickly.

The issue of relevance really hit home in recent weeks when I went on holiday and for once I didn’t check my personal email. When I arrived back and logged on, my inbox was full of New Year sales offers. In fact, most of it wasn’t spam and there were some great offers that I would have been really interested in. And “would have” is my point! I clicked through hoping to bag a bargain but the sale had closed.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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