monetate – 10 Ways to Increase Customer Engagement With Your Email Marketing Campaigns
Most email calendars are planned months in advance, and that can make it daunting to try something new or make a change to a campaign that’s already planned. And if your emails aren’t performing as well as they used to, you might feel like you’re stuck in an exercise of futility.
You don’t need to feel that way.
There are a ton of techniques out there that will help you bring some life back to your email campaigns, and I figured I would drop you ten of them to get you going. After all, we’re closing in pretty quickly on Holiday 2014, which means there will be added pressures to stand out in your customers’ inboxes—regardless of whether you’re in retail.
So, here we go:
1. Use What You Know
These days, CRMs are full of great data points. They contain everything from loyalty club membership information, gender, preferred clothing size, and dozens of other important characteristics, often supplied by the customer.
But a lot of email marketing programs still limit their use of this data to merge tags, meaning they’re just inserting first names or company names into the body of the email.
Really go for personalization, and combine all the data you have (including any data you’ve collected about what a customer does on your site and any real-time information you’re able to collect, like location, device type, even current weather) to target your message, images, or call to action.
Want to check out thhttp://www.theemailguide.com/wp-admin/admin.php?page=all-in-one-seo-pack/modules/aioseop_sitemap.phpe who’s who and what’s what of email marketing?
Read The Buzz.
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