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monetate – 10 Ways to Increase Customer Engagement With Your Email Marketing Campaigns

monetate – 10 Ways to Increase Customer Engagement With Your Email Marketing Campaigns

By: monetate

Most email calendars are planned months in advance, and that can make it daunting to try something new or make a change to a campaign that’s already planned. And if your emails aren’t performing as well as they used to, you might feel like you’re stuck in an exercise of futility.

You don’t need to feel that way.

There are a ton of techniques out there that will help you bring some life back to your email campaigns, and I figured I would drop you ten of them to get you going. After all, we’re closing in pretty quickly on Holiday 2014, which means there will be added pressures to stand out in your customers’ inboxes—regardless of whether you’re in retail.
So, here we go:

1. Use What You Know

These days, CRMs are full of great data points. They contain everything from loyalty club membership information, gender, preferred clothing size, and dozens of other important characteristics, often supplied by the customer.

But a lot of email marketing programs still limit their use of this data to merge tags, meaning they’re just inserting first names or company names into the body of the email.

Really go for personalization, and combine all the data you have (including any data you’ve collected about what a customer does on your site and any real-time information you’re able to collect, like location, device type, even current weather) to target your message, images, or call to action.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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