OMETRIA – How to Send Great Win-Back Email Campaigns
We’ve all heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to repurchase. Alright, we know, we get the picture.
But given that we all know how valuable repeat customers are, it’s surprising how little effort many online retailers put into re-activating customers that have dropped off the radar, especially those who have been great customers in the past. Surely getting these guys on board is an easy win, no?
Losing a few customers here and there is part and parcel of running an online store, but by not putting some legwork to win back lapsed customers, online retailers are missing out on an important revenue-making opportunity.
win back email campaigns Sure, the relationship may have lost its spark, but don’t give up on your customers the minute they start to show signs of getting cold feet. In the game of reactivating lapsed customers, it’s all about taking a Rick Astley approach rather than a Taylor Swift one.
This blog post aims to provide an overview of how you can use emails to win back lost customers, so that you can start to plan a strategy of your own (spoiler: it doesn’t have to involve prancing around in a church crypt in a funny trench coat).
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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