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phrasee – How machine learning can improve email marketing ROI


phrasee – How machine learning can improve email marketing ROI


By: phrasee

Machine learning is entering into a very exciting period in its history.

A Chatbot has passed the Turing Test, and learning machines are now frequently entering into arenas once thought to be the exclusive domain of the human brain, led, step by step, towards becoming involved in almost every aspect of our lives.

Indeed, it seems that algorithms, learning machines and artificial intelligence have flown under our collective radar and into our wallets on a massive scale.

Our world, currently populated by several generations raised on media and literature rife with dire warnings about insidious AI, learning at geometric rates and eventually turning on us, is seeing an outcome largely disconnected from the concerns and fears we’ve been spoon fed for so long.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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