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Pure360 – Five frightfully fantastic tactics for Halloween email


Pure360 – Five frightfully fantastic tactics for Halloween email


By: Pure360

What do you fear most? Spiders? Zombies? Wicked witches? Or perhaps the thing that strikes terror into your very soul is the prospect of missing out on a great deal.

For the majority of us level-headed types (who know the spider lurking in the corner isn’t really out to get us, honest…) fear isn’t normally what pushes us into making a sale, but it can be an effective way of getting your message across. So this Halloween, take our hand and we’ll navigate the haunted house of Halloween email marketing tactics together.

Killer subject lines

“Today is your last chance… to get 50% off!” Do you see how simple and effective those few words are?

If your customers are desperate to buy that jumper they spotted in your sale, but have left it until the last minute, FoMO (Fear of Missing Out) might just be what they need to convince them to click that “buy now” button.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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