Remarkety – Combine Your Chatbot and Email Marketing Strategy for eCommerce Success
Almost every article about Chatbot technology heralds the end of email marketing. Why is that? AI experts are convinced that communicating to your customer through chat is a better way to go than email, and that email is dead.
But marketers are smarter than that. We know that new technology has a ton of value, but email is far from extinct. In fact, combining these two marketing and communication channels prove powerful. They together will boost sales and increase conversions. In this article we are going to discuss Chatbots, their eCommerce value and finally how can they be integrated into your email marketing strategy.
What is a Chatbot?
A chatbot is sequence of pre-programmed responses based on user input, or AI, or a combination of both.
Most chatbots have pre-written responses but some actually go and collect information that the user requests.
What can you use a Chatbot for?
Chatbots are very versatile because you can program them to do literally anything. There are a lot of great ways that chatbots are used specifically in ecommerce. Here are a few of them:
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
Other post by this Author