Sales Cycle – How Countdown Timers Can Be Used to Drive Ecommerce Sales
In this post, we’ll look at how countdown timers can be used on site and in email marketing to drive sales.
Creating a sense of urgency can be a powerful method which pushes shoppers into making a faster decision on a purchase they’re considering. There are several ways to employ urgency as a sales tactic – showing that stock levels are low for example – but here we’ll look at the use of countdown timers.
Countdown timers are a clear visual cue which tell customers that, if they want a product, they must take action within a specified period of time. This could be a countdown until the end of a sales period, or for an offering such as next day delivery.
It can work well too. Here’s an example A/B test from ConversionXL with two versions of a landing page, one with the basic offer and price, the second with information on how many items had already been bought, and a countdown timer.
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