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Sales Cycle – How Countdown Timers Can Be Used to Drive Ecommerce Sales


Sales Cycle – How Countdown Timers Can Be Used to Drive Ecommerce Sales


By: SalesCycle

In this post, we’ll look at how countdown timers can be used on site and in email marketing to drive sales.

Creating a sense of urgency can be a powerful method which pushes shoppers into making a faster decision on a purchase they’re considering. There are several ways to employ urgency as a sales tactic – showing that stock levels are low for example – but here we’ll look at the use of countdown timers.

Countdown timers are a clear visual cue which tell customers that, if they want a product, they must take action within a specified period of time. This could be a countdown until the end of a sales period, or for an offering such as next day delivery.

It can work well too. Here’s an example A/B test from ConversionXL with two versions of a landing page, one with the basic offer and price, the second with information on how many items had already been bought, and a countdown timer.

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