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SendLabs: Email Marketing Industry: Let’s relax before crowning Facebook’s Project Titan as king


SendLabs: Email Marketing Industry: Let’s relax before crowning Facebook’s Project Titan as king


Email Marketing Industry: Let’s relax before crowning Facebook’s Project Titan as king

Source: SendLabs
by Josh Nason

I don’t like to write in all caps format, but in this case, I will make an exception:

EVERYONE WORRIED/IN A TIZZY ABOUT FACEBOOK’S PROJECT TITAN SHOULD RELAX. THANKS. HAVE A GOOD WEEKEND.

Seriously people, have we not learned anything about product launches or making assumptions about things before we even understand what we’re making assumptions about?

This morning, I read that Facebook is expected to officially announce Project Titan Monday, highly anticipated to be the addition of an inbox client to their social network. The TechCrunch post I read used a reported FB internal reference of Titan being a ”Gmail killer’.

Before any e-murders take place, let’s take a step back, breathe and think about this first.

When Gmail first launched, did everyone up and leave their existing webmail clients? No. Many did, but it’s a transition over time and as I’ve written about, moving inboxes is a pain in the keister.

This is where I have an issue with people not immediately recognizing this. Unless Facebook was to create a migration tool that made this process easy, I don’t think I’d drop Gmail – or any webmail client – for a new Facebook account just because it’s a hot thing.

Email Marketing Industry: Let’s relax before crowning Facebook’s Project Titan as king

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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