Shopify – How to Grow Your Ecommerce Business With Content Curation
By: Shopify Blog
Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack.
Content marketing can be intimidating for many business owners, especially when you consider alternative marketing strategies that require less time and commitment. But it’s more than just a way to drive traffic to your website: 70% of consumers say content marketing makes them feel closer to a brand.
So how can you achieve these kinds of results for your own business? One answer, and probably the best if you’re just starting out, is content curation.
Content Curation: The Most Accessible Form of Content Marketing
Content curation is the process of actively collecting and strategically sharing 3rd party content to build your brand and simultaneously drive qualified traffic to your website or products.
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- Profile: Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement.
Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration.
Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets.
He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection.
While Jeff’s team may be small, they know how to solve BIG email marketing problems.
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