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Smile Bright Media Inc. – Why Chatbots Won’t Kill Email

Smile Bright Media Inc. – Why Chatbots Won’t Kill Email

By: Smile Bright Media Inc.

In the last couple of years, chatbots have been one of the hottest issues in the world of marketing. Many believe this tool will replace direct mail or even destroy email as a technology. In fact, this is not entirely true and there are reasons to think that rather than wiping out email, chatbots will help make this marketing tool even more efficient.

Complex Chatbots are Ineffective

Despite the hype about the chatbot technology, it’s actually still at an early stage of development. This means there are almost no examples of hi-tech chatbots using AI or machine learning that achieve good results.

On one hand, systems that suggest goods and services to users according to their online behavior and data from side sources (search queries, social media profiles) have been in use for a long time. This works and has been proven to significantly increase sales.

However, robot assistants have been shown to be pretty bad at sales so far, and sales automation is one of the most discussed potential benefits of chatbots. In reality, a chatbot is just a robot that doesn’t have information from different sources and can only get input data from users.

Unfortunately, speech recognition technology hasn’t advanced to a level where bots can understand people well enough to give them suggestions which then lead to real sales on a regular basis. This was the reason behind the shutdown of a smart ecommerce chatbot Quest.ai.

In addition, the development, support, and evolution of a chatbot that uses machine learning and AI for recognition and analysis takes a team of experienced developers, which is too expensive for many companies.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
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