Smile Bright Media Inc. – Why Chatbots Won’t Kill Email
By: Smile Bright Media Inc.
In the last couple of years, chatbots have been one of the hottest issues in the world of marketing. Many believe this tool will replace direct mail or even destroy email as a technology. In fact, this is not entirely true and there are reasons to think that rather than wiping out email, chatbots will help make this marketing tool even more efficient.
Complex Chatbots are Ineffective
Despite the hype about the chatbot technology, it’s actually still at an early stage of development. This means there are almost no examples of hi-tech chatbots using AI or machine learning that achieve good results.
On one hand, systems that suggest goods and services to users according to their online behavior and data from side sources (search queries, social media profiles) have been in use for a long time. This works and has been proven to significantly increase sales.
However, robot assistants have been shown to be pretty bad at sales so far, and sales automation is one of the most discussed potential benefits of chatbots. In reality, a chatbot is just a robot that doesn’t have information from different sources and can only get input data from users.
Unfortunately, speech recognition technology hasn’t advanced to a level where bots can understand people well enough to give them suggestions which then lead to real sales on a regular basis. This was the reason behind the shutdown of a smart ecommerce chatbot Quest.ai.
In addition, the development, support, and evolution of a chatbot that uses machine learning and AI for recognition and analysis takes a team of experienced developers, which is too expensive for many companies.
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