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Using a Lightbox to Grow Your Opt-In Email Marketing List by Jeff Ginsberg @dad_ftw

Using a Lightbox to Grow Your Opt-In Email Marketing List by Jeff Ginsberg @dad_ftw

Using a Lightbox to Grow Your List by Jeff Ginsberg @dad_ftw

Are you looking to increase your opt-in email subscribers list? After hearing so many positive comments about lightboxes or pop-ups we decided that we would test one.

We chose PopUp Domination since it came highly recommended to us. It has great features and supports most mailing list services – including AWeber, iContact, GetResponse, MailChimp, and Constant Contact. We plugged ours into ExactTarget.

This is what our original subscription box looks like:

Subscription box

We added a lightbox to display on all pages 10 seconds after a visitor lands on the site. It looks like this:

Screenshot of lightbox

The lightbox provided by PopUp Domination is very customizable, with template choices to design your own look and feel. Great scheduling features allow you to select the timing, frequency and category locations that best suit your preferences.

Once installed, you can see there was a significant increase in newsletter sign-ups.


You can see our stats here


Prior to adding the lightbox, we were getting 80-100 new subscribers per month on our home page subscription sign-up form. With the lightbox added, this number immediately grew remarkably:

  • 388 in August
  • 478 in September (a 482% increase)
  • 413 in October

We then removed our subscription form from the home page. Here are the sign-ups that followed:

  • 250 in November
  • 162 in December
  • 174 in January

In retrospect, the two items together – lightbox plus home page opt-in form – were the most effective. Nonetheless, our numbers six months after adding the lightbox are still very strong when compared with previous sign-up patterns. Next, we’ll test what happens when we add back the home page opt-in form.

The impetus to write this post was from a series of questions we received from DJ Waldow @djwaldow, asking about the use of lightboxes. One question was, “Have you received any complaints?” and we’re happy to report that no one has complained yet. I think any anger usually associated with pop-ups has been curbed since we have set this one to only show once every 7 days.

The benefits of having the lightbox far outweigh those of not having one. As with all technology, your own mileage may vary. We suggest testing it yourself to see if ‘the proof is in the pudding’.

Takeaway: Adding a lightbox to your subscription process could increase your email list sign-ups. It has grown ours by as much as 400% or more each month.



  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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  1. Pretty informative looking forwards to returning.

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