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Vero – How To Plan Your Lifecycle Email Marketing

Vero – How To Plan Your Lifecycle Email Marketing

By: Vero

Planning out your lifecycle email campaigns can be a daunting task.

Knowing what to send and when is not a perfect science but having a framework you can use to think about your lifecycle campaigns is a powerful tool.

There are three key components to planning an end-to-end lifecycle email marketing campaign: coming up with what to send, determining when to send it and writing the copy for each campaign.

In this post we’re going to touch on each area with a focus on steps one and two: figuring out what to send and when to send it.

1. Understanding behavioural vs. newsletter campaigns

When you think email marketing the first thing that jumps into your head is probably the word ‘newsletters’.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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