VerticalResponse – Email Etiquette Dos and Don’ts
When I was growing up my dad would pull out Emily Post’s Etiquette for serious dinner table discussions – like proper manners for formal dinners, introductions, greetings, clothes, thank you notes, weddings and more. He had the first edition from 1922, and a lot has changed since then…a biggie being the internet, and how it has transformed our lives at work and home.
So, I thought it would be fun to talk about email etiquette for the modern day. Whether it’s a personal email, work/company email, or an email marketing message going out to your customers, there are general guidelines to follow that will strike a friendly chord with the person on the receiving end.
Email Etiquette Dos and Don’ts:
- Before you get started, ask yourself why you’re sending this email. What’s the purpose?
- Do remember there’s a person on the other end of the email.
- Don’t send an email out of anger.
- Do ensure the subject line relates to the email content.
- Don’t address the recipient incorrectly (i.e., your personalization should be accurate).
- Do spell check.
- Don’t send or launch before you edit and proof.
- Do check the tone – how will it be received?
- Don’t write a novel.
- Do communicate clearly and concisely.
- Don’t lose your message or point.
- Do use scannable bullet points and short paragraphs.
- Don’t write in ALL CAPS.
- Do use images.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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