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VerticalResponse – Email Etiquette Dos and Don’ts


VerticalResponse – Email Etiquette Dos and Don’ts


VerticalResponse - Email Etiquette Dos and Don'ts

VerticalResponse - Email Etiquette Dos and Don'ts

By: VerticalResponse

When I was growing up my dad would pull out Emily Post’s Etiquette for serious dinner table discussions – like proper manners for formal dinners, introductions, greetings, clothes, thank you notes, weddings and more. He had the first edition from 1922, and a lot has changed since then…a biggie being the internet, and how it has transformed our lives at work and home.

So, I thought it would be fun to talk about email etiquette for the modern day. Whether it’s a personal email, work/company email, or an email marketing message going out to your customers, there are general guidelines to follow that will strike a friendly chord with the person on the receiving end.

Email Etiquette Dos and Don’ts:

  1. Before you get started, ask yourself why you’re sending this email. What’s the purpose?
  2. Do remember there’s a person on the other end of the email.
  3. Don’t send an email out of anger.
  4. Do ensure the subject line relates to the email content.
  5. Don’t address the recipient incorrectly (i.e., your personalization should be accurate).
  6. Do spell check.
  7. Don’t send or launch before you edit and proof.
  8. Do check the tone – how will it be received?
  9. Don’t write a novel.
  10. Do communicate clearly and concisely.
  11. Don’t lose your message or point.
  12. Do use scannable bullet points and short paragraphs.
  13. Don’t write in ALL CAPS.
  14. Do use images.



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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