Video CMA: Aldo Cundari – The future of marketing

The Future of Marketing

In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing.

Watch more videos from the Canadian Marketing Association National Convention here.

Aldo Cundari is Chairman and CEO of  the Cundari Group Ltd. and Chair, National Advertising Benevolent Society. In this interview with The eMail Guide’s Chief eMail Officer, Jeff Ginsberg, Aldo first answers the question: How many marketers does it take to change a light bulb? Mr. Cundari has an interesting answer for that question. According to Mr. Cundari the answer depends on whether you are talking about agency side marketers or client side. He also responds to one of our favourite sayings: You don’t know what you don’t know.

What is the future of marketing? Right now, no one really knows because it’s changing so dramatically and so quickly. If we don’t step in quickly and make the right changes, some agencies will die. What are the changes to make? What kind of training do we need to give our people? How do we move them forward to understand that?

The changes we are seeing today are completely different from the past. It’s not the same game as ten or twenty years ago. According to Mr. Cundari, analytics are a good example of how much marketing has changed. Analytics today are real time and immediate. You have to be on it constantly and have staff who live it and breath it. Just getting staff trained on the new technology is a huge effort for agencies.

Dramatic changes have occurred and will continue at a dramatic pace. Those agencies which cannot adapt quickly will die.

httpv://www.youtube.com/watch?v=glTuE0Nl1Mw

Takeaway: Keep it simple. Have a business plan. Plan the work and work the plan.

To stay in the know and get the best eMail Marketing information that will teach you how to BEE an eMail Marketing Ninja….

Share this page:

Share on facebook
Share on twitter
Share on linkedin
Share on digg

Share this page:

Share on facebook
Share on twitter
Share on linkedin
Share on digg

SUBSCRIBE
and learn the secrets that
eMail Marketing Ninja’s need

 

Your privacy is our privilege!
We will never rent, sell or share your data. 

mood_bad
  • No comments yet.
  • Add a comment

    SUBSCRIBE and get the secrets 
    that marketers need to BEE an
    eMail Marketing Ninja + download our
    “eMail Design Mockup Tool”

    Email Design Tool Free Download

    Get the Secrets +
    Download the eMail Mockup tool!

    Your privacy is our privilege!
    We will never rent, sell or share your data. 

    This website uses cookies to ensure you get the best experience on our website.