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Video CMA: Aldo Cundari – The future of marketing

Video CMA: Aldo Cundari – The future of marketing

The Future of Marketing

The Future of Marketing

In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing.

Watch more videos from the Canadian Marketing Association National Convention here.

Aldo Cundari is Chairman and CEO of  the Cundari Group Ltd. and Chair, National Advertising Benevolent Society. In this interview with The eMail Guide’s Chief eMail Officer, Jeff Ginsberg, Aldo first answers the question: How many marketers does it take to change a light bulb? Mr. Cundari has an interesting answer for that question. According to Mr. Cundari the answer depends on whether you are talking about agency side marketers or client side. He also responds to one of our favourite sayings: You don’t know what you don’t know.

What is the future of marketing? Right now, no one really knows because it’s changing so dramatically and so quickly. If we don’t step in quickly and make the right changes, some agencies will die. What are the changes to make? What kind of training do we need to give our people? How do we move them forward to understand that?

The changes we are seeing today are completely different from the past. It’s not the same game as ten or twenty years ago. According to Mr. Cundari, analytics are a good example of how much marketing has changed. Analytics today are real time and immediate. You have to be on it constantly and have staff who live it and breath it. Just getting staff trained on the new technology is a huge effort for agencies.

Dramatic changes have occurred and will continue at a dramatic pace. Those agencies which cannot adapt quickly will die.


Takeaway: Keep it simple. Have a business plan. Plan the work and work the plan.

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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