Why Every Online Business Needs a Welcome Email
Despite the proven benefits of welcome emails in building your brand and connecting with your subscribers, plenty of businesses still don’t take advantage of them. If you’re among those who have yet to implement a welcome email as your first point of contact with a new subscriber, take a look at these reasons you should add one to your email lineup.
It boosts open rates.
Most people will be more likely to open a welcome email than a standard marketing email. And if you can demonstrate superb value with that initial contact, you may see a difference in your open rates for future emails as well.
It increases deliverability.
Asking subscribers to add your email address to their address book right from the get-go can ensure better deliverability rates down the road.
It gives you a chance to show appreciation.
Whether the subscriber is a new customer, a business contact, or just someone interested in your company, they deserve a sincere thank-you for signing up. And while just saying the words can go a long way toward building a relationship, you can also sweeten the deal by offering a discount or another gesture of appreciation.
When you use automatic triggers or email auto-responders to generate your welcome emails, you don’t have to worry about adding any extra steps to your email campaign. Just set up your trigger/auto-responder to send an email upon completion of a purchase or registration.
It reinforces the opt-in.
That first email can act as a reminder to the subscriber that they’ve opted-in to receive communication from you. This is a smart move when it comes to decreasing the number of subscribers who hit the spam button or opt-out when they receive your messages.
It gives you a chance to up-sell and cross-sell.
If your welcome email is responding to a purchase, you can suggest other items of interest or highlight special deals the subscriber might be interested in. You can also remind customers of items they may have added to the shopping cart without completing the purchase.
These are just a few of the benefits a welcome email can bring to your online business. Can you think of any others? Please share them with The eMail Guide community as a comment below.
Takeaway: A well-crafted welcome email will solidify your ongoing relationship with a new subscriber in so many ways! Get one in your email line-up today!