It has been a few months since I was turning knobs of the pneumatic tubes of The eMail Guide and I must admit I like what I see – growth and change and development. Not so fun when my teenager is going through something like that, but as far as Jeff and Jim go it is terrifically exciting.
The design of the website is now much more streamlined and focused on its message of being a search engine for the email marketing industry. One aspect I immediately appreciated is that the user interface experience is much more intuitive and visually clear – searching service providers and email marketers is the focus of the design.
Having visited many, many industry blogs I am glad to see the design and scope of The eMail Guide Blog is significantly different than the main website. It certainly helps to focus on the content and clarify the take-aways in each post with such a snazzy look and feel. The buzz and engagement on the four Twitter profiles is a good example of this energy, and I can’t wait to see how the LinkedIn page for The Email Guide will develop.
There is a whole whack of exciting features with the blog now – please though, I implore you to send better music requests to Jeff because he cranks the volume here in the office. Maybe some 1980’s French coldwave? No?
I missed the connections I made here very much while I was busy working on some artist websites and getting some lovely paintings and drawings done. As many of you know I am an artist and curator and being an administrator in the cultural sector is what led to my experience and interest in eMail marketing.
Most artists and galleries need help with design and marketing but after one day back at The eMail Guide I was already making connections that were teaching me new things like Leanne Wildermuth at www.intricateart.com did with a WordPress coding question I had. A great example of the power of community for professionals, Leanne had been through the same coding situation and took the time to help me find the right solution. (I was also blown away by her blog – call to actions are clearly defined in a super nice template design)
This typifies what I love most about working at The eMail Guide – that I learn something new from all the people I interact with everyday and look forward to learning a lot from Jeff and Jim and connecting with the email marketing community.
Take-Away: Engaging your community with answers and questions pays dividends for everybody concerned. Just like the iPhone question we helped answer recently for so many community members.