I know it’s been along time since my last post. I have been information hunting across the globe for our GetResponse clients. Firstly attending Chris Brogan’s Expo in San Fran, followed up with Ad-Tech. Then a short hop over the Atlantic for Internet World in London. For anyone contemplating any of these events, Chris’s events are a must.
But I’m back with a report I think will help you understand email marketing for your industry.
Email marketing is growing more popular among businesses of all types and sizes! That’s why we decided to track email marketing performance across 10 industries to discover what kind of results they’re getting from their GetResponse email newsletters and campaigns.
We focused on what we considered to be the most critical result categories: Open, Click-through, Unsubscribe, Bounce, and Complaint Rates, then tracked them in more than 160 million GetResponse messages. Finally, we analyzed and organized all the statistics into one report called “Email Marketing Performance by Industry”. So…wondering how your industry did?
Some of the results may surprise you. For example, you might assume that e-commerce companies should do well in all things Internet, right? Actually, the hands-down winner was Associations which, as you can see below, outperformed everyone!
Ok, now to the final scores. Each industry was ranked against the others, with 100 points being the highest possible score. How big was the winning spread? Associations won with an outstanding 93 points! In second place with 77 points was Travel; and close behind was Art with 72. So, Associations gets an “A” on our study!
If you’re wondering where your industry landed on the scoreboard, click to download the FREE report and read “Email Marketing Performance by Industry”!
Until next time
Takeaway: Email marketing can work for every industry but, success doesn’t happen by itself. If your messages are relevant and you respect your subscribers, it works.