GetRepsonse survey: Does email marketing work for your industry? by Mick Griffin @mickgriffin

Does Email Marketing Work for Your Industry

I know it’s been along time since my last post. I have been information hunting across the globe for our GetResponse clients. Firstly attending Chris Brogan’s Expo in San Fran, followed up with Ad-Tech. Then a short hop over the Atlantic for Internet World in London. For anyone contemplating any of these events, Chris’s events are a must.

But I’m back with a report I think will help you understand email marketing for your industry.

Email marketing is growing more popular among businesses of all types and sizes! That’s why we decided to track email marketing performance across 10 industries to discover what kind of results they’re getting from their GetResponse email newsletters and campaigns.

We focused on what we considered to be the most critical result categories: Open, Click-through, Unsubscribe, Bounce, and Complaint Rates, then tracked them in more than 160 million GetResponse messages. Finally, we analyzed and organized all the statistics into one report called Email Marketing Performance by Industry. So…wondering how your industry did?

Some of the results may surprise you. For example, you might assume that e-commerce companies should do well in all things Internet, right? Actually, the hands-down winner was Associations which, as you can see below, outperformed everyone!

Ok, now to the final scores. Each industry was ranked against the others, with 100 points being the highest possible score. How big was the winning spread? Associations won with an outstanding 93 points! In second place with 77 points was Travel; and close behind was Art with 72. So, Associations gets an “A” on our study!

If you’re wondering where your industry landed on the scoreboard, click to download the FREE report and read “Email Marketing Performance by Industry”!

Until next time

Mick

Takeaway: Email marketing can work for every industry but, success doesn’t happen by itself. If your messages are relevant and you respect your subscribers, it works.

Meet the author:

Mick Griffin

Mick Griffin

Mick is the Key Account Manager for GetResponse Email Marketing. With over 7 years of Sales and Marketing experience Mick quickly adapted to Email when joining GetResponse in 2008. Now in charge of Business Development, Mick is the primary point of contact for new and existing customers with GetResponse. He spends the majority of his time interacting with them, understanding their needs and working to see those are met. Mick is experienced in social media and still continues to be involved in that aspect of GetResponse’s business. You’ll find him posting on the GetResponse Blog. You are also likely to run into him at any number of Email marketing conferences throughout the year.

Connect with: Mick Griffin

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  • Chief eMail Officer
    May 11, 2010 at 7:44 pm

    Hey Mick..

    Welcome home. I am sure you are glad to be back.

    As we always say, the proof is in the pudding. Nice stats, they really solidify any arguments about email marketing.

    One question, how the hell is travel getting a 70% open rate? Can anyone else share what their travel customers average open rate is?

    Thanks for the great post.

    Jeff

  • Chief eMail Officer
    May 11, 2010 at 7:44 pm

    Hey Mick..

    Welcome home. I am sure you are glad to be back.

    As we always say, the proof is in the pudding. Nice stats, they really solidify any arguments about email marketing.

    One question, how the hell is travel getting a 70% open rate? Can anyone else share what their travel customers average open rate is?

    Thanks for the great post.

    Jeff

  • Digby
    October 18, 2011 at 4:25 pm

    If email campaigns really work, then

    Why do so many big companies not list their email address on their websites ?

    So many of them now have only a FormToMail contact.

    Could it be that they do not want to be contacted ?

    And why do you have a Captacha ?

  • Digby
    October 18, 2011 at 4:25 pm

    If email campaigns really work, then

    Why do so many big companies not list their email address on their websites ?

    So many of them now have only a FormToMail contact.

    Could it be that they do not want to be contacted ?

    And why do you have a Captacha ?

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